The FIFA World Cup's Mid Scale Spectacle: A Shift in Global Entertainment? The FIFA World Cup has long been a spectacle, but this year's halftime show took it to new heights.
The 27 minute extravaganza featured BTS, Madonna, and the Muppets, blurring the line between sports entertainment and high profile concert.
Organizers billed the event as "the single largest gathering of artists united for a cause since Live Aid," suggesting they're trying to recast the World Cup as more than just a sporting event.