FIFA Scraps World Cup Sell Off Plans After Global Backlash The decision by FIFA to scrap its plan for private investment in flagship events marks a rare victory for sanity and good sense within the governing body of world football.
The proposal, which would have seen the sale of a 20% stake in a new unit running FIFA events, including the World Cup, was met with fierce resistance from football officials worldwide.
The backlash was predictable, given FIFA's long history of missteps when it comes to issues of commercialization and profit over people. The plan, ostensibly designed to raise $US4.